“New Year, New Shipping Strategy?” in Parcel
12/03/2012
Tips for Finding the Right Shipping Mix
By Amine Khechfé
It's hard to believe that it's almost time to close the books on 2012. Before you do, now is a good time to take a look at your operational costs and efficiencies. With the New Year approaching, not only should you celebrate the accomplishments you achieved, but you should take time to assess your potential for improvement, too. Are there areas where you spent more money than you expected? Are there areas where you can lower costs?
One area worth taking a second look at is your shipping strategy, as rates often change from year to year and shipping product offerings evolve. Beyond that, your own product inventory could be evolving: maybe you're no longer planning to sell certain items or perhaps packaging has become less bulky and some items will fit into smaller boxes than before.
While using only one carrier or only one type of shipping product may seem like a simple solution, it may not be the most cost-effective one. Taking the time to identify the right shipping mix for your business and to select a shipping software solution that can accommodate your needs while keeping the fulfillment process streamlined and efficient is well worth the investment - it could not only save you time and money, but it may also allow you to offer more attractive shipping rates and deals to your customers, which could, in turn, help grow your business.
