Endicia Helps Beau Ties Keep Up with Booming Growth

Beau Ties’ Shipping Need 

Deb Venman and her late husband, Bill Kenerson, began selling bow ties as a side business out of their home in 1993. With a commitment to offer the highest standards of quality and service, the couple saw their business (aptly named Beau Ties) grow from its humble beginnings to a booming business, equipped with its own facility and loyal employees.

But after facing serious health issues in 2012, Bill sought new owners who would uphold his commitment to high quality, stick to the company’s Vermont roots and seek creative opportunities for growth. Enter David Kramer and David Mutter (aka “The Daves”).

Eager to honor Beau Ties’ core values, The Daves began identifying key areas for improvement shortly after taking the reins — particularly its tie conversions program, where customers can send in a necktie to Beau Ties to transform into a bow tie. The Daves needed a solution that would streamline the shipping process, scale to meet growing demand and provide top-quality service for customers.

Endicia’s Solution

With Endicia, The Daves were able to create a streamlined and efficient shipping operation.

Beau Ties re-launched its tie conversion program in July 2014. Within 30 days, tie conversion sales increased 261 percent.

Endicia’s services scaled effortlessly to meet this sharp influx of orders, providing peace of mind for the new business owners and allowing them to focus on delivering the top-quality service their customers have come to expect.

The Daves appreciate Endicia’s reliability and functionality. As Beau Ties continues to grow, they know their shipping software will be able to keep up. The Daves also value the low-cost options from the U.S. Postal Service^®. Beau Ties currently ships 90 percent of its packages through the USPS.

The Daves found Endicia’s tracking features helpful for keeping their customers informed of their packages’ whereabouts.

“The Endicia team helped us create a shipping program that met all of Beau Ties’ unique needs,” said Beau Ties Co-CEO David Kramer. “With Endicia’s help, we were able to take the tie conversions program to the next level, maintain high-quality service and honor Deb and Bill’s legacy.”